We're Now Tracking 50,000 Creators. Here's What's In There.

Sep 7, 2026 · ShinyPull Data Team

We added our first creator in February. The database crossed 50,000 this week, seven months later. Most of the growth wasn't glamorous. A few hundred creators on a slow day, a couple thousand on a busy one, spread across YouTube, TikTok, Twitch, Kick, Bluesky, Mastodon, Substack, and Music. No single day did it. Seven months of daily collection did.

The month-by-month shape of it

February blew past every month that followed, an initial batch of the platforms' best-known names added all at once. After that, the pace found its own rhythm. It was never a straight line up.

April barely moved. Some months go toward finding new creators. Some go toward fixing how the ones we already have get tracked. April was mostly the second kind, and the count still climbed a little every day anyway.

Most of it isn't famous, and that's the point

Break the 50,000 down by size and it looks less like a highlight reel and more like a pyramid. 7,021 creators sit under 1,000 followers, the ones just getting started. 29,573, well over half the database, sit between 1,000 and 100,000. That range is where most of the movement in the creator economy happens, and almost nobody outside the account's own comments is watching it happen. 8,772 are in six figures. 3,779 have crossed a million. That's it. That's the entire top of the pyramid.

The biggest names are worth naming anyway. Scale is fun on its own, and it says something about how far "creator" has to stretch to mean anything across eight different platforms:

Two of these need a footnote. Coldplay's number is monthly listeners, not followers, since that's what music platforms publish. Kick's public number is paid subscribers only, since Kick has never published a follower count at all, so Odablock's audience runs a lot bigger than 31,749. And the Mastodon one is just a fun fact: the platform's biggest tracked account belongs to Eugen Rochko, the guy who built Mastodon in the first place.

We don't wait for anyone to get big first

3,163 of the 50,000 sit at 10 followers or fewer right now. Most of them will probably stay that size. A handful won't. One of them might be the next Odablock, or the next Khaby Lame, and there's no way to know which one in advance. We'd rather have the full history sitting there already, from day one, than scramble to reconstruct it later once somebody blows up. Nobody gets cut for being small. Nobody gets added only after they've already made it.

The part nobody sees

None of this happens on its own. Every one of those 50,000 profiles gets a fresh number added to its history, every single day. That's where the bulk of the work lives: 4,906,918 individual stat snapshots collected since February. Twitch and Kick add another layer on top, 863,851 live stream sessions logged start to finish, watch time and peak viewers included. And 3,331 times now, one of those daily numbers has crossed a round threshold: an account's first 10,000, first 100,000, first million. Logged as a milestone the moment it happened. Not backfilled after the fact.

That's the whole reason 50,000 is worth writing about instead of letting it tick over quietly. A creator's growth is only a story if somebody was watching the day it happened. For 50,000 accounts now, spread across eight very different corners of the internet, somebody was.

Creators in this story

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