Cinna Just Hit 100,000 Twitch Subs Mid-Subathon. Her Real Followers Are Up 120,132 Since Day One.

Aug 28, 2026 · ShinyPull Team

Cinna has been live, on and off, for 27 days straight. On August 1 she had 1,317,551 Twitch followers. As of today she has 1,437,683. That's 120,132 new followers in less than a month, and thirteen hours ago she posted three words to X that summed up why: "WE HIT 100K."

What 100K actually means

The number Cinna announced isn't followers. It's paid subscribers, the metric Twitch itself uses to rank its biggest channels, and it's a different thing entirely from the free follower count we track. Followers cost nothing and anyone can hand one out by clicking a button. Subs cost real money every month, split between the streamer and Twitch. Crossing 100,000 of them mid-stream is the kind of number that gets you covered by Streams Charts and Twitch Tracker, not just fan accounts.

It's also the whole point of the exercise. Cinna, real name Brittany Lynn Watts, kicked off a 31-day, 24/7 subathon on August 1 called Cinnathon, built around one specific goal: become Twitch's most-subscribed female streamer by active subs. The announcement trailer alone crossed 2 million views before she'd streamed a single hour of it. Bang Energy signed on as a sponsor partway through and built her a weight room inside the subathon house. By the last week of August, per Streams Charts, she was already sitting among the ten most-watched streamers on the entire platform, subs or no subs.

We can't verify the sub count ourselves, we only track Twitch's follower totals and watch time. But we can verify everything else, and the follower and hours-watched numbers back up the scale of what's happening here without needing to borrow anyone else's figure.

The pace actually changed, not just the headline number

Before the subathon, Cinna's channel was growing the way an established creator's channel normally does: steadily, unremarkably, a few hundred followers a day. In the four days before Cinnathon started, she averaged 609 new followers a day. Since August 1, that average is 4,449 a day.

That's not a single viral day inflating an average, either. It's a sustained rate held across nearly four full weeks. Compare that to how most growth spikes actually work: a streamer gets raided or clipped, gains a burst of followers over 24 to 48 hours, and decays back to normal within a few days. Cinna's chart doesn't decay, because the thing driving it, the subathon itself, hasn't stopped.

Where 1.4 million followers actually lands you

Here's the part the headline number doesn't tell you: 1.44 million followers is a lot in absolute terms, but Twitch's follower distribution is brutally top-heavy. Cinna currently ranks #313 out of 27,800 channels we track, sandwiched between rostislav_999 at 1,446,516 and YonnaJay at 1,430,199. That's a real, competitive position, inside the top 1.2% of the platform, but it's nowhere near the KaiCenat/ibai/Ninja tier at the very top, who sit at 20 million-plus followers each.

That gap is exactly why the sub-count framing matters more than the follower count here. Subs measure who's willing to pay every month, not just who clicked follow once. A channel can rank #313 by followers and still be genuinely fighting for the title of Twitch's most-subscribed woman, because those are different contests with different economics. Cinna's follower growth is the visible, verifiable proof that the subathon is actually pulling in new eyeballs at scale, even though the number she's chasing lives in a different column entirely.

The hours-watched figure tells a similar story from another angle. 5.29 million hours watched in the past 30 days is the kind of number that used to belong almost exclusively to the platform's top ten, full stop. A channel ranked #313 by followers putting up numbers like that means people aren't clicking away after a few minutes. They're sitting through the stream.

Three days of Cinnathon are left. Whatever the final sub count lands on when the 24/7 stream ends August 31, the follower chart underneath it already tells you this wasn't hype inflating a small story. It was a month of real, sustained growth that happened to peak on the day she hit a round number.

Creators in this story

• Cinna on Twitch